Creating valuable and engaging digital content is one thing, but do you know how to market your content correctly? In order to get the most out of your financial planning content, you need to know the right marketing strategies.
At Clients+ we specialise in creating a range of high-quality digital content for financial planners. In this article, our expert content team has explained their top 5 content marketing strategies, so you can get the most out of your financial planning content.
1 – Use the Data
To get the most out of your digital content, you should be consistently analysing your content marketing strategy. Use the data to find out what’s working, and what isn’t. Then think about how you can best leverage the positives to help you reach your goals, as well as what you can do to turn around the negatives. Remember, it’s not about cutting out aspects that aren’t working as well as you hoped. Instead, make any necessary tweaks that will turn them into a success.
2 – Get Blogging
Blogs are one of the top forms of evergreen digital content for financial planners. If they’re not part of your current strategy, they should be. Consistent blogging is an easy way to continually drive organic traffic to your website. Plus, when you write about high-value topics, they help to carve out your brand voice as an industry expert (placing you ahead of your competition).
3 – Utilise the Power of Email
Recently, marketers have fallen out of love with email, despite the fact it is still a highly effective form of communication with your clients. The key to making your email newsletters successful, is to deliver a wide range of valuable information to your audience. Discuss the latest industry news stories, share links to your latest podcast episode, or blog post that will help solve a pain point.
4 – Engage with Video
Video content is a hugely popular form of content due to its extremely high engagement rate and can be utilised for pretty much every marketing goal. From selling your services to sharing case studies, and explaining hard to understand topics – video is a creative way to get your message across to your target audience.
5 – Don’t be Afraid to Collaborate
As a financial planner, your schedule is already full without the need to create engaging digital content. To get the best results from your content marketing strategy you might need to avoid the pressure of thinking you have to do it all yourself. Clients Plus specialises in creating high-quality digital content for financial planners. From insightful articles, comprehensive PDF guides, and exciting video content – Clients+ has everything you need to create content that your audience will love.
Simply sign up to Clients+ today to receive your free piece of content, and transform your financial planning content marketing strategy.