A solid social media content plan is the key to having a successful digital marketing strategy. However, there’s no denying that it can be challenging to create fresh content ideas to post regularly each day. Especially when quality content not only engages your audience but also adds value.

Luckily, there are a few tried and tested content ideas that are particularly well suited for the finance industry. At Clients+ we specialise in creating a wide range of high-quality digital content for financial planners. In this article, we give our top 5 social media content ideas for financial planners, to help you create a strong content plan.


1 – Success Stories

There are a number of reasons why your audience will be following you online. A common one, however, will be how you can add value to their lives by solving their pain points. Success stories (or case studies) are an easy way to give clear examples of what you can do for them. By presenting yourself as a trustworthy source, you’ll be sure to either keep an old client or convert a new one. Be sure to focus on exactly why you were successful, rather than just the steps you took.


2 – FAQs

The financial planning industry is a complex one. It’s likely that you have different clients coming to you with the same questions and queries about the more complicated topics. Creating FAQ content provides your audience with the key information they need in an easy-to-understand format. Additionally, if your audience is learning something valuable from your content you can begin to position yourself as an industry leader.


3 – Interviews

Giving space over to interviews is another way to add value and position yourself at the top of your industry. There are a number of ways to utilise interviews in your content, but the most successful are either interviews with a financial expert who takes an in-depth look at a topical issue or a ‘meet the team’ sections that shows people the faces behind the business.


4 – News Round-Up

Unless they work within the finance industry themselves, for many of your audience your online content will be their main source of information. For this reason, rounding up the major industry events and changes will encourage people to see you as a source of reliable and valuable information. If the event is likely to have a big effect on the industry as a whole, be sure you outline how this may affect both your audience and your business. This shows that not only are you happy to move with the times, but you’re looking out for your clients and taking them with you.


5 – Seasonal Hooks

Seasonal content is evergreen and can be used yearly, just by making a few tweaks. Discussing a topic that is at the forefront of their mind is a great way to engage your audience. Budgeting over the Christmas period is one of the well-used seasonal topics, but that’s because it’s an effective use of content.

If you’re stuck for financial planning social media content ideas, sign up to Clients+ today to receive your free piece of expert-created content.